In this way ux has become a basic requirement of doing business .

从这方面讲，用户体验成为了做生意的基本要求。

So everyone from airline pilots to power plant engineers to logistics managers responds to a great ux .

所以，从飞行员到发电厂工程师，再到物流中心经理，每个人都期待获得更好的用户体验。

The heightened expectations for ux design can be seen in both subtle and striking ways .

人们对用户体验设计的期望值已大大提升，无论是在微观层面，还是宏观层面都能看到这一点。

An effective ux strategy not only complements and strengthens a brand , it can uncover new forms of value .

高效的用户体验策略不仅能够完善和增强品牌，还揭示了新的价值形式。

Design patterns should help non ux people first .

设计模式应先用于非用户体验领域。