Searching for goodness would be a permanent conversation , and a heuristic process .

对善的追求是一个永恒的话题，也是一个启发式的过程。

The calorie heuristic is the brain 's ancient link among food and money and fairness .

卡路里启发式是大脑中食物、金钱和美丽在远古就形成的联结。

The university of washington 's team made that prediction by " heuristic reasoning " - aka educated guesswork .

华盛顿大学那组的预测是通过“启发式推理”---也被称为启发式猜测。

But we 're not doomed to our initial prejudices : once a person becomes aware of her biases she is more able to engage rational thought processes to overcome the affect heuristic and dispel her inaccurate conclusions .

但我们不是注定要我们最初的偏见：一旦一个人发现了她存在偏见她便更能够用理智思考过程去克服启发式联想并消除她的不确切的结论。

The affect heuristic explains how our minds take a difficult question ( one that would require rigorous logic to answer ) and substitutes it for an easier one .

这种启发式联想行为解释了我们的大脑是如何面对一个困难的问题（一般这需要用严格的逻辑来解决）并用相对容易的问题替代它。