One of these products , listerine , made good use of another twentieth-century device - advertising .

其中一种产品，李斯德林，充分利用了20世纪又一大产物广告宣传。

A $ 5 bottle of listerine in your medicine cabinet may do the job as effectively as a $ 75 bottle of dvd cleaning fluid .

药品抽屉里5美元一瓶的李施德林漱口水和75美元的dvd清洁液有同样的效果。

And so , in an intriguing reversal of the invented demand for antiseptic mouthwash , the market compelled listerine to introduce a gentler , mint-flavored antiseptic for the first time in 1992 .

因此，介于对抗菌漱口水的需求，李斯特林迫于市场压力于1992年首次推出了一种温和的薄荷味杀菌剂。

Classic listerine doesn 't cool , it burns : that fiery sensation is not a thermal illusion but a mild irritation of the sensitive mouth tissues as the antiseptic solution goes about its germ-killing business .

传统的李斯特林并不爽口，是火烧火燎的味道：那种火辣辣的感觉不是热度错觉，而是抗菌溶液杀灭细菌时对敏感的口腔组织带来的轻微刺激。

The listerine company didn 't invent halitosis - neither the word nor the condition - but they did invent an extremely effective marketing campaign for an extremely foul-tasting liquid .

李斯德林并没有发明口臭无论是这个词还是这种情况但它确确实实为一种味道极其恶心的液体创造出了极其有效的营销策略。