Do not outline the logotype on a dark background .

不要在深色背景下勾画商标标准字。

It was designed specifically for display , headline , logotype , branding , and similar applications .

它是专门用于显示，标题，标识，品牌，以及类似应用。

Logo : short for logotype , the term now means more than a group of letters . It may be a unique symbolic design intended to represent or provide identification of a company or organization .

标志：英文是串联字的缩写。这词语现在的含义不单指字符的组合。它表示独特的徽号设计，用来代表一所公司或团体的身份。

Only the kia signature , brand mark , logotype and the dealer name signs can be placed on the primary elevation of the building .

只有起亚的标志、商标符号、商标标准字和经销商名称标志才能放在建筑物的主要正面。

Kia corporate identity defines the core elements of the kia corporate identity ci , which includes the symbol mark , logotype , signature , brand slogan , designated color palette and typeface , all utilized in a systematic manner .

起亚公司标识定义了起亚的公司标识的核心内容，包括象征标志、商标标准字、识别标志、品牌口号、指定色彩调色板和字样，它们的使用是有系统的。