Online readership on most major content sites is up .

大多数主要内容网站的在线读者数量都在上升。

Yet turning this readership into revenue is tricky .

但是要将读者转化为收入来源是需要智慧的。

Publishers are more worried about the loss of advertising revenue than readership .

出版商更担心的是广告收入而非读者群的流失。

But those global figures mask a sharp decline in readership in rich countries .

但是这个全球数字掩盖了发达国家报纸读者数量的锐减。

It would be a pity if the book 's dubious title discouraged a wider readership .

如果这本书可疑的书名使得广泛地读者群沮丧的话那真是个遗憾。