The phenomenon became so common that it earned a name -- showrooming .

这种现象非常普遍，以致于有了一个专门的说法——展厅现象。

We love showrooming when we 're the ones booking the sales . "

“我们自己预订销售的时候，也喜欢展厅现象。”

They are the most at risk from " showrooming " : shoppers trying products in physical stores before sneaking off to buy them more cheaply online .

这些实体店正处在危险的“试衣间”的状态中：购物者只是在溜走去网上买更加便宜的商品之前在实体店中试试产品而已。

A smartphone would also further pressure retailers by easing online purchases in retail stores , where amazon has encouraged consumers to experience merchandise and buy it later online , a practice known as showrooming .

亚马逊智能手机还将给零售商施加更大压力，因为亚马逊鼓励顾客先在零售店亲自体验商品，然后再到网上购物，这样顾客能更放心。

Then look at how major retailers -- best buy ( bby ) , target ( tgt ) , wal-mart ( wmt ) -- are rethinking their models in response to showrooming ( browsing in-store and buying online ) , ebay ( ebay ) , and amazon ( amzn ) .

再来看看大型零售商——百思买（BestBuy）BBY、塔吉特（Target）、沃尔玛（Wal-Mart）——如何反思其陈列式商业模式（店内浏览或在线购买）以及eBay和亚马逊（Amazon）的商业模式。